01. Academies

Sales Academy

Sales is about conversations that create real value. The 2xcl Sales Academy helps your team sell with sharpness, courage and humanity in a world of AI, automation and constant change.

Programmes

Sales Fundamentals

Why

Sales is no longer about pushing products — it's about building trust, solving real problems, and creating lasting connections. Many starting professionals struggle with confidence, resistance handling, and knowing how to steer conversations toward value. This program builds a strong foundation, making sales practical, human, and even fun.

Best for

  • Entry-level sales professionals
  • Entrepreneurs building their own client base
  • Customer-facing employees with commercial responsibilities

Program setup

  • 6 dynamic group sessions
  • Guided by experienced commercial trainers
  • Personal reflection sheets and commercial toolkits
  • Interactive format with roleplays, exercises and peer feedback

Session overview

01.

Session 1: Building Focus & Communication

Tailor your pitch for executives and tech experts. Adopt a value-first mindset to navigate complex deals.

Outcome

Speak your customer's language and spark lasting, meaningful dialogues that drive loyalty.

02.

Session 2: Motivating Customers & Leading Conversations

Uncover hidden challenges using proven questioning techniques. Reveal emotional drivers and strategic goals.

Outcome

Position yourself as a trusted partner, uncovering needs that turn prospects into advocates.

03.

Session 3: Positive Influence & Negotiation

Leverage psychology like reciprocity and social proof. Collaborate on solutions to overcome hesitations.

Outcome

Close deals ethically while strengthening relationships for repeat business.

04.

Session 4: Brain Hacks & Perception Filters

Master buyer psychology and non-verbal cues. Stay calm and clear-headed in high-stakes moments.

Outcome

Influence beyond words and perform at your peak under pressure.

05.

Session 5: Crafting Proposals & Handling Resistance

Co-build tailored proposals blending logic and emotion. Address objections with poise.

Outcome

Boost win rates with personalized strategies that shorten sales cycles.

06.

Session 6: Business Scenarios

Simulate real deals to expand accounts and spot opportunities. Apply skills to your own pipeline.

Outcome

Walk away with actionable plans to grow revenue and foster loyal clients.

Ready to elevate your sales game?

Book a Spot