01. ACADEMIES

Sales Academy

2xcl Sales Academy – build a commercial force that truly makes a difference

Sales has long been about more than just closing deals; it is about conversations that create real value. The 2xcl Sales Academy helps your team sell with sharpness, courage and humanity in a world of AI, automation and constant change.

We teach sales professionals and account managers how to lead conversations, turn resistance around, negotiate clearly and build long term customer loyalty, always aligned with your commercial goals and culture.

Choose the program that matches your team’s current stage:

Sales Fundamentals – for a solid, confident sales foundation
Negotiations – for strong, value driven negotiations
Advanced Value Creation – for professionals who want to become strategic, indispensable partners

Discover which program your commercial team needs right now – and build a sales force that is ready for tomorrow.

Programmes

Negotiations

Why

In a competitive market, even strong sales professionals lose deals — not because of a bad offer, but due to poor negotiation. This program helps participants move beyond price wars and into strategic, value-driven negotiations. It's about staying calm, confident, and in control.

Best for:

Experienced salesrepresentatives and account managers

Professionals involved in contract or pricing discussions

Anyone responsible for negotiating with clients or stakeholders

Program Setup:

6 structured workshops

Live simulations with feedback

Includes planning templates and negotiation scripts

Supports both individual and team-based negotiation styles

Session overview:

Session 1: Mastering Communication

Harness tonality, pacing, silence, mirroring, and emotional reading to create instant rapport.

→ Outcome: Build deep trust fast and set the stage for negotiations that feel collaborative rather than combative.

Session 2: Navigating Negotiation

Phases Prepare like a pro with clear goals, smart concessions, and rock-solid limits. Stay calm and strategic no matter the pressure. → Outcome: Walk into every negotiation with a powerful game plan that puts you firmly in control.

Session 3: Handling Resistance

Transform pushback into progress. Neutralize objections smoothly and turn a firm “No” into your strategic advantage.

→ Outcome: Keep momentum alive and stay composed — even when the other side digs in.

Session 4: The Art of Bargaining

Set strong boundaries, deploy the Ackerman method for smart concessions, and protect your value without losing authority.

→ Outcome: Secure fair, high-margin deals that leave both sides satisfied and your position stronger.

Session 5: Mastering Negotiation Tactics

Create subtle urgency, uncover true motives, and influence ethically while aligning all stakeholders.

→ Outcome: Shape decisions in your favor and become the respected partner people want to negotiate with again.

Session 6: Real-Life Scenarios

Dive into live case role-plays with challenging counterparts and internal teams. Reflect, refine, and apply instantly.

→ Outcome: Leave with battle-tested skills and custom strategies you can use in your very next deal.

Ready to negotiate like a pro and protect your margins while building lasting relationships? Request your personalized program quote or book a strategy call today!

BOOK A SPOT

Advanced Value Creation

Why

Sales success isn’t just about closing deals — it’s about becoming indispensable to your client. This program is for experienced professionals ready to move from transactional selling to long-term value creation and strategic partnership.

Best for:

Senior sales and account managers

Program Setup:

6 expert-led sessions

Consultants and solution sellers

Client-facing professionals working on long-term deals

Live scenario testing and strategic cases

Includes cognitive sales tools and client planning templates

Tailored to high-value and consultative sales roles

Session overview:

Session 1: Building Focus & Communication

Master tailored communication for C-level and technical stakeholders. Adopt a pure value-first mindset to thrive in intricate, long-cycle sales.

→ Outcome: Speak their language fluently and ignite deep, enduring conversations that set the foundation for major opportunities.

Session 2: Motivating Customers & Leading Conversations

Deploy advanced SPIN and Chunking techniques to surface true business challenges, strategic priorities, and emotional drivers. Lead truly consultative discovery.

→ Outcome: Uncover hidden needs others miss and position yourself as the trusted advisor clients turn to for big decisions.

Session 3: Positive Influence & Negotiation

Wield ethical influence tools like reciprocity, anchoring, and social proof. Apply collaborative styles to convert hesitation into mutual wins.

→ Outcome: Drive high-stakes decisions while strengthening long-term relationships and loyalty.

Session 4: Brain Hacks & Perception Filters

Leverage buyer psychology, perception filters, and subtle body language mastery. Maintain razor-sharp mental clarity under maximum pressure.

→ Outcome: Influence at a deeper level than words alone — and perform at peak when it matters most.

Session 5: Crafting Proposals & Handling Resistance

Co-create strategic proposals that resonate with both logic and emotion. Handle final objections with elegance and unshakeable confidence.

→ Outcome: Deliver personalized, high-win-rate proposals that shorten cycles and maximize deal value.

Session 6: Business Scenarios

Simulate high-stakes strategic deals. Expand existing accounts, uncover untapped revenue streams, and apply everything to your live opportunities.

→ Outcome: Walk away with ready-to-execute strategies that accelerate growth and turn customers into lifelong advocates.

Ready to create, and capture, extraordinary value in every deal? Request your personalized program quote or book a strategy call today to take your sales career to the next level!

BOOK A STRATEGY CALL

Sales Fundamentals

Why

Sales is no longer about pushing products — it’s about building trust, solving real problems, and creating lasting connections. Many starting professionals struggle with confidence, resistance handling, and knowing how to steer conversations toward value. This program builds a strong foundation, making sales practical, human, and even fun.

Best for:

Entry-level sales professionals

Program Setup:

6 dynamic group sessions

Entrepreneurs building their own client base

Customer-facing employees with commercial responsibilities

Guided by experienced commercial trainers

Includes personal reflection sheets and commercial toolkits

Interactive format with roleplays, exercises, and peer feedback

Session overview:

Session 1: Building Focus & Communication.

Tailor your pitch for executives and tech experts. Adopt a value-first mindset to navigate complex deals.

→ Outcome: Speak your customer's language and spark lasting, meaningful dialogues that drive loyalty.

Session 2: Motivating Customers & Leading Conversations.

Uncover hidden challenges using proven questioning techniques. Reveal emotional drivers and strategic goals.

→ Outcome: Position yourself as a trusted partner, uncovering needs that turn prospects into advocates.

Session 3: Positive Influence & Negotiation.

Leverage psychology like reciprocity and social proof. Collaborate on solutions to overcome hesitations.

→ Outcome: Close deals ethically while strengthening relationships for repeat business.

Session 4: Brain Hacks & Perception Filters.

Master buyer psychology and non-verbal cues. Stay calm and clear-headed in high-stakes moments.

→ Outcome: Influence beyond words and perform at your peak under pressure.

Session 5: Crafting Proposals & Handling Resistance.

Co-build tailored proposals blending logic and emotion. Address objections with poise.

→ Outcome: Boost win rates with personalized strategies that shorten sales cycles.

Session 6: Business Scenarios.

Simulate real deals to expand accounts and spot opportunities. Apply skills to your own pipeline.

→ Outcome: Walk away with actionable plans to grow revenue and foster loyal clients.

Ready to elevate your sales game? Request a personalized quote or book a spot in our next cohort today!

BOOK A SPOT

Sales Academy

Programmes

Negotiations

Advanced Value Creation

Sales Fundamentals

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